“Psychological Positioning”, the Ice Breaker!!
We all know about positioning of our product & services with the customer in order to gain advantages in a sales process.
You will be amazed to know that there also exists “Psychological Positioning” in the same sales process which is often ignored. It’s an intangible tool which needs to get utilised consciously.
Always remember that before product & services, you should know how to sell yourself and establish a relationship of “respect & trust” with the customer.
You can able to position yourselves comfortably with the customer through following actions –
- Empathic listening
- Engaging customer through open ended questions
- Consultative approach
No customer on this earth will do business with someone whom he can’t trust. Trust is basically a derivative of psychological positioning which can create an astronomical effect in shaping a buying decision.
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