The Hidden Want
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“Romance in Sales”
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“Psychological Positioning”, the Ice Breaker!!
We all know about positioning of our product & services with the customer in order to gain advantages in a sales process. You will be amazed to know that there also exists “Psychological Positioning” in the same sales process which is often ignored. It’s an intangible tool which needs to […]
Never make this fatal mistake in negotiation!
All of us have heard about machine learning & artificial intelligence now- a -days. If you want to build a career in marketing you have to understand the meaning & application of the word “emotion” correctly that separates a human being from a machine. When you want to inspire desire, […]
The Game Changer !
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Learn your own boundaries !
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The quality that makes a LEADER…
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Never ignore non-verbal signals in negotiation!
In the world of negotiation, there are broadly two sets of style in communication, verbal & non-verbal. You will be amazed to note that about 70 percent of the time customer communicates through non-verbal way while restricting the verbal to only 30 percent. In order to be a smart negotiator […]
Why romance & foreplay is important in Sales?
In my career of more than twenty two years, I have seen majority of the sales people are struggling with closing a deal with their customer despite of having a fairly decent knowledge on product and services. The Sales people are so very imprisoned & captivated in the “printed sales […]