Never ignore non-verbal signals in negotiation!

In the world of negotiation, there are broadly two sets of style in communication, verbal & non-verbal.

You will be amazed to note that about 70 percent of the time customer communicates through non-verbal way while restricting the verbal to only 30 percent.

In order to be a smart negotiator you should try to understand signals both from verbal & non-verbal mode of communications. It’s the very basic human psychology that even if they can control their words to a larger extent, they find it little difficult to control their emotions & expressions. If during a negotiation process you get contradictory signals between verbal & non-verbal, always count on the non-verbal mode of communication.

Negotiation is all about seeing things from customer’s perspective, understanding the main source of conflict, strategically bridging the gaps to arrive at a win-win situation for all. You are able to close a deal only if you can create a sense of victory for the customer.